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Thursday, January 31, 2013

Fully Cooked

There is always pride before the fall. Instead of seeking forgiveness for his transgressions. Just last week Thaddeus Matthews was on the air bragging about he wasn't going to jail. He might not be in jail right now, but he isn't on the air either. The same thing that got him on the air in the first place, has eventually got him off. I predicted this six years ago. He has bought time at three different stations and a stint on the Internet since then. I think he has finally did it this time. The one who has been his lifeline for the last three or so years, has finally cut the purse strings. The big difference this time is his opposition has a microphone like him. By constantly talking about what happened. He is only helping MUTV1. They aren't paying for the commercials. For once we get to hear the other side. He can't hang up the phone.

I read Thaddeus' explanation of why his show was cancelled. I agree with what Ivory Taylor did. I just disagree with how he pulled it off. I just believe birds of a feather flock together. Ivory Taylor has been co-signing Thads' foolishness for years. All of a sudden they are going in different directions. It's not them, but the money that's going on a different path. No reputable,customer service based business, is going to advertise on his show. The bottom line is his show didn't generate any income for the station. The home-cooked food at "Shop-N-Save", or haircuts for half-price on Tuesday at "Trendsetters" aren't big accounts. Thaddeus' show was becoming one big commercial with as many $20 spots as he could get. You can bet he was trying to make as much as he was spending out. Even to the point of not paying all his bill. You can bet since he started with the station. He didn't want to pay the going rate. I bet the main issue revolved around the new contract.

I anticipate the flooding of the airwaves with camera phone commercials. He has plans to produce and air his own program on Comcast immediately after his former affiliate leaves the air everyday. I think that is a move of desperation. He has been as humble as I have ever seen him after being cancelled in the past. I think it might have finally sunk in that he doesn't have the power to really raise any real hell other than among his listeners. It didn't take a Clearchannel or a Ben Ferguson to shut him down. He was thumbing his nose at whites, and an unknown, inexperienced broadcaster shut him down. I'm not so sure it was Ivory Taylor but his partners that lowered the hatch. He was done a long time ago but he kept cooking. This time I think he is fully cooked.  

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