Monday, November 07, 2011

Changes

Regardless what Bobby O'Jay tries to tell his listeners, it's all about them and their listening habits. Not about him and the various radio markets where he has held jobs. That long diatribe he usually gives about "he has done and seen it all" doesn't impress the people in San Antonio signing the checks. It doesn't even impress Devin Steele locally. He is the big man here in Memphis. A white  man really runs the oldest black radio station. The radio business is all about ratings and advertisers buying commercials. It's based on what have you done lately. In this case, since the last Arbitron ratings came out. This new lady Stormy from the "Tom Joiner Show" is Bobby's words coming back to haunt him. She has a bigger following than him. The ris e in the use of the Internet, Iphone and syndicated radio has taken a toll on Bobbyology.

That's where Bev Johnson comes into the picture. Somebody at Clearchannel is trying to regain the market share they recently lost. Hopefully they bring all the talkshows back. They also need to return Bev to the full two hours she had before the changes. I hope this thing works out. The problem is that it conflicts with Bev's teaching job.  It's going to take some getting used to hearing her in the evening, after twenty something years in the morning. I hope it works for her .

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